Pride Bodyboards is the leading brand in world bodyboarding.

In 1999, the Pride brand was created with the declared aim of bringing European bodyboarding to the forefront of the world stage. Back then, every board was shaped by hand in a workshop in Biarritz. The craftsmanship and quality of those boards led to rapid growth across most of the shops in France.

In 2002, Ben Player introduced the team to Nick Mesritz. A long and fruitful relationship had just begun. Imanol Arrizabalaga, the founder of Pride Bodyboards, and Nick decided to share their know-how and produce the boards in a new factory on the island of Java, Indonesia. It is still regarded today as the best bodyboard factory in the world.

Pride was also one of the first brands to focus on the hardcore side of bodyboarding, notably by sponsoring the legendary Brenden Newton, before putting an incredible slab in the Canary Islands on the map — now recognised as one of the best waves in the world for bodyboarding, under the name El Frontón.

These factors allowed the brand to grow quickly on the international scene and, in less than a decade, to be distributed on every continent in the world.

In 2008, the brand established itself as a world leader in the industry by sponsoring the IBA Pipeline Pro — the most prestigious event on the world tour at the time.

The international Pride team now brings together Tristan Roberts (South Africa), Liam Lucas (Australia), Sari Ohhara (Japan), Steph Kokorelis (Portugal), Matias Diaz and Moises Silva (Chile).

Pride continues to show its commitment on the international scene, notably by sponsoring Arica Cultura Bodyboard 2019 and the Antofagasta Bodyboard Festival 2019, the two biggest events on the tour that year.

The brand also contributes to the industry through the performance and technological innovation of Pride products, thanks to the cutting-edge R&D of the Pride Lab®. Its latest innovations are none other than the Single to Double concave, the Radial Flex, the Pride Pin System and the Vulcan fins. All of these products are now recognised as the best the industry has to offer. The Pride Lab® takes great care over the design and ergonomics of its products, with performance always the priority.

In 2019, after twenty years of existence and a growing awareness of the problems linked to climate change, resource depletion, pollution and species extinction, we decided to focus our efforts on making our products more environmentally friendly. In spring 2020 we were pleased to introduce our first range of bodyboards made from recycled PE, along with bodyboard fins containing 40% recycled natural rubber. Today we produce bodyboard wetsuits made exclusively from Yulex, as well as bodyboard bags in recycled polyester. Our historic slogan takes on its full meaning once again:

HERE COMES THE FUTURE

We invite you to find out more about our sustainability projects, the innovations of the Pride Lab®, our team and our videos in the sections devoted to them.

The Pride Team.