Pride Bodyboards is the leading brand in world bodyboarding.

In 1999, the Pride brand was created with the declared aim of bringing European bodyboarding to the forefront of the world stage. Back then, every board was shaped by hand in a workshop in Biarritz. The craftsmanship and quality of those boards led to rapid growth across most of the shops in France.

In 2002, Ben Player introduced the team to Nick Mesritz. A long and fruitful relationship had just begun. Imanol Arrizabalaga, the founder of Pride Bodyboards, and Nick decided to share their know-how and produce the boards in a new factory on the island of Java, Indonesia. It is still regarded today as the best bodyboard factory in the world.

Pride was also one of the first brands to focus on the hardcore side of bodyboarding, notably by sponsoring the legendary Brenden Newton, before putting an incredible slab in the Canary Islands on the map — now recognised as one of the best waves in the world for bodyboarding, under the name El Frontón.

These factors allowed the brand to grow quickly on the international scene and, in less than a decade, to be distributed on every continent in the world.

In 2008, the brand established itself as a world leader in the industry by sponsoring the IBA Pipeline Pro — the most prestigious event on the world tour at the time.

The international Pride team now brings together Tristan Roberts (South Africa), Ethan Capdeville (France), Sari Ohhara (Japan), Steph Kokorelis (Portugal), Matias Diaz and Moises Silva (Chile).

Pride continues to demonstrate its commitment to the international scene, notably through its sponsorship of the 2019 Arica Cultura Bodyboard and the 2019 Antofagasta Bodyboard Festival, the two biggest events on that year’s tour. Pride also supported the Annaëlle Challenge through to its final edition in 2025.

The brand’s contribution to the industry is also reflected in the performance and technological innovation of Pride products, driven by cutting-edge research and development at the Pride Lab®. Its major innovations include the Single to Double Concave, now an industry benchmark, Radial Flex, the Pride Pin System and Vulcan fins. More recently, Pride has pushed the boundaries of innovation with RRC (Rail to Rail Concave), the latest technology developed by the Pride Lab®.

All these innovations reflect the brand’s ongoing commitment to offering some of the highest-performing products on the market. The Pride Lab® pays particular attention to the design and ergonomics of every product, always placing performance at the heart of its development process.

In 2019, after 20 years in business and amid growing awareness of the environmental challenges posed by climate change, resource depletion, pollution and biodiversity loss, we decided to strengthen our commitment to making our products more environmentally responsible.

In spring 2020, this commitment took shape with the launch of our first range of bodyboards made with recycled PE, alongside fins containing 40% recycled natural rubber.

Today, in 2026, we are continuing this journey and incorporating more responsible materials into our product development. Our bodyboarding wetsuits are made exclusively with Yulex, and our board bags use recycled polyester. Through innovations at the Pride Lab®, we continue to explore ways to reduce our environmental impact without ever compromising the quality and performance of our equipment.

More than ever, our long-standing slogan rings true:

HERE COMES THE FUTURE

Explore the dedicated sections to discover our sustainability commitments, Pride Lab® innovations, our team and our videos.

Why choose Pride?

More speed. More control. More performance.

For over 25 years, Pride has pushed the boundaries of bodyboarding through a relentless pursuit of innovation and performance. Every board is developed by the Pride Lab® with one goal: to give you the best possible experience in the water. From advanced materials to exclusive technologies such as Radial Flex and RRC (Rail to Rail Concave), every detail matters when it comes to maximising speed, responsiveness and precision in your manoeuvres.

Whether you’re looking to progress or push your limits, Pride gives you the tools to make the most of every wave.

The Pride Team.