Best sellers

  • Apparel
    $ 22.07

    A classic we decided to bring back with some fresh colorways.

  • Bodyboard
    $ 269.99

    Since Pierre Louis arrived at our stable, he refuses to change two things: double white rails on signature boards and not fading off into the sunset. With each new clip and magazine release, the spearhead of our international team raises the bar with a constant refusal to blend in. This year’s Heartbreaker is a constant refinement of his shape has allowed...

  • Bodyboard
    $ 315.00

    The Prince’s Magic Carpet – a ride in its own league. You can describe this weapon in three easy words; clean, sharp and aggressive.  The brain child of one of bodyboarding’s most recognized figures, Pierre Louis Costes, The Answer contains a template designed for power surfing. It’s a one of a kind sled, proven and refined to make your surfing excel.

  • Accessories
    $ 59.95

    The StiffFlex+ stringer is the stiffest one of the range. This is a must have for all riders who enjoy surfing on the rail. M= 39.5-41 L= 41.5-43

  • Bodyboard
    $ 315.00

    The Prince’s Magic Carpet – a ride in its own league. You can describe this weapon in three easy words; clean, sharp and aggressive.  The brain child of one of bodyboarding’s most recognized figures, Pierre Louis Costes, The Answer contains a template designed for power surfing. This model features a PP core, with mesh, 2 Carbon Fibre stringer and the...

  • Bodyboard
    $ 269.99

    The Animal ISS is the last recruit of Lewy Finnegan’s quiver. Equipped with the new ISS® technology, this board, in addition to the Animal PP’s assets, demonstrates a perfect adaptation to the different surfing conditions thanks to interchangeable stringers. Sold with an ISS® standard stringer.

  • On sale
    $ 20.70 $ 69.00 -70%

    This pullover hoodie features exclusive side pockets, drawstring hood and fitted body. Constructed from our extra soft and durable Flex Fleece.

  • Shaping Room
    $ 449.95

    This is not marketing hype… the kids a lunatic. Ladies & gentleman, we would like to introduce the latest Pro-sled in the Pride arsenal, THE ANIMAL by Lewy Finnegan. Originating from Australia’s West Coast, the array of waves available (anything from 2ft onshore metro to 20ft “the Right”) Lewy’s home conditions are highly volatile, his signature board...

  • Accessories
    $ 59.95

    The use of the MidFlex stringer is optimal in temperate water. It is a must have of any ISS quiver. M= 39.5-41 L= 41.5-43

  • Bodyboard
    $ 229.95

    Since Pierre Louis arrived at our stable, he refuses to change two things: double white rails on signature boards and not fading off into the sunset. With each new clip and magazine release, the spearhead of our international team raises the bar with a constant refusal to blend in. This year’s Heartbreaker is a constant refinement of his shape has allowed...

  • T-shirts
    $ 26.67

    All our tees are made out of 100% Organic Cotton premium fabrics. Designed and printed in France. They follow the Fair Wear Foundation rules.

  • Shaping Room
    $ 449.95

  • Pierre-Louis Costes Bodyboard
    $ 239.00

    Since Pierre Louis arrived at our stable, he refuses to change two things: double white rails on signature boards and not fading off into the sunset. With each new clip and magazine release, the spearhead of our international team raises the bar with a constant refusal to blend in. This year’s Heartbreaker is a constant refinement of his shape has allowed...

  • Bodyboard
    $ 315.00

    A legendary board for a legendary aussie man, the Guru was designed to be as versatile as Lewy Finnegan; without compromise. The 1.9 PCF PP core combined with 1 carbon fibre stringer and a mesh layer at the bottom will give you powerful drive. The Guru is the only choice for riders who own podiums and stack serious footage.

  • Bodyboard Single to Double Concave
    $ 315.00

    The predominately prone template has a slightly higher wide point than a traditional template with a gentle curve combined with a 45/55 rail ratio; Bat tail. The RoyalFlush is the perfect hand, make sure its in yours. Featured a NRG+ Core, 1 CFT stringer, mesh and the Single to double concave bottom, this board is the fastest for Winter.

  • Bodyboard
    $ 229.95

    The ANIMAL PP HD is now the best value for money in the Pride Bodyboards' high-end range. The HD Slick coupled with mesh, gives the Polypro Core + Carbon Stringer strength and durability. The mesh will also provide you board from creasing easily. 

  • Bodyboard
    $ 259.95

    The Pride pro team riders put their experiences and input from the world’s best bodyboarders to make an incredibly fast and fun board. The board is featured with ISS technology combined with a mesh and a full crescent tail to allow for maneuvrability uncommom to traditional DK board design. The Full crescent tail provides max wave face traction and works...

  • Tank tops
    $ 32.00

    An enzyme wash treatment that simulates 40 typical laundry cycles gives this garment a unique super-soft feel. This tank features an open neckline and a loose-fitting body. 100% Fine Jersey cotton construction Durable rib neckband

  • On sale
    $ 69.00

    This pullover hoodie features exclusive side pockets, drawstring hood and fitted body. Constructed from our extra soft and durable Flex Fleece.

  • Bodyboard
    $ 259.95

    Feel like anything is possible on the most confident and proven board in women’s bodyboarding. Ridden & approved by Isabela Sousa.

  • Bodyboard
    $ 249.95

    The predominately prone template has a slightly higher wide point than a traditional template with a gentle curve combined with a 45/55 rail ratio / rolled crescent tail. The Royal Flush is the perfect hand, make sure its in yours.

  • T-shirts
    $ 26.67

    All our tees are made out of 100% Organic Cotton premium fabrics. Designed and printed in France. They follow the Fair Wear Foundation rules.

  • Hoodies
    $ 54.26

    A classic we decided to bring back with some fresh colorways.

  • Bodyboard
    $ 32.19

    The ultimate craft to start them young. Teach them the basic in your pool or even in your living room. No wave required.  21" only. 

  • Apparel
    $ 26.67

    All black with white embroidery. Simple and classy. Pride Lau’.

  • T-shirts
    $ 26.67

    All our tees are made out of 100% Organic Cotton premium fabrics. Designed and printed in France. They follow the Fair Wear Foundation rules.

  • Hoodies
    $ 54.26

    All our sweatshirts are made with 85% Organic Cotton and 15% Recycled Polyester. Designed and printed in France. They follow the Fair Wear Foundation rules.

  • Bodyboard
    $ 249.95

    Featuring our new Crescent Bat Tail. The confort of crescent tail. The riding abilities of a bat tail. The predominately prone template has a slightly higher wide point than a traditional template with a gentle curve combined with a 45/55 rail ratio / rolled crescent tail. The Royal Flush is the perfect hand, make sure its in yours.

  • Vulcan Swimfins
    $ 64.90

    The Vulcan V2 fins represent a revolution in terms of conception. The 3density elastomer® technology offers improved propulsion performance, ideal for powerful and experienced bodyboarders. The ergonomic foot pocket and ankle strap will provide you with incredible comfort during your sessions.

  • TENDER
    $ 32.09

    The life of Pierre-Louis Costes.Get your exclusive QR Code to download the movie.  A true masterpiece for all boogie lovers.

  • Hoodies
    $ 54.26

    All our tees are made out of 100% Organic Cotton premium fabrics. Designed and printed in France. They follow the Fair Wear Foundation rules.

  • Bodyboard
    $ 219.95

    The predominately prone template has a slightly higher wide point than a traditional template with a gentle curve combined with a 45/55 rail ratio / rolled crescent tail. The Royal Flush is the perfect hand, make sure its in yours. Featuring PE Core, 1 stringer and the Tension tech, this board combines comfort and flex in cold water temp.

  • Bodyboard
    $ 229.90

    Pride #TheCurstis Inflatable bodyboard mat is the ideal craft to have for tandems or big guys. You can also use it to help a kid or even an adult to catch his first waves safely. It comes with hand grips, air pump, repair kit and carrying bag. Size 45"

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